A LITTLE CHRISTMAS MAGICDoing a little extra. Giving a lot extra.
$100,000 in support for people navigating a hard season. Twelve days of giving. Three blonde elves with a very different kind of Christmas list.
20 individuals or families. $5,000 each.
Apply for yourself or nominate someone who could use a little breathing room.
Applications and nominations open October 26 and close November 29, 2026, at 11:59 p.m. Central Time. With support from Good Alibi, the nonalcoholic sparkling wine founded by Liz Beelman.
Why We Give
Sometimes the people who show up for you have no idea how much you needed them. A thoughtful gesture. A little help. A reminder that someone remembered you.
We want to be that someone. To make life a little lighter, leave room for a little joy, and remind you that you can ask for help without apologizing for needing it.
You don’t have to put a bow on the hard stuff. That’s our department.
A note from lizI love Christmas. The lights, the bows, the excuse to put ribbon on absolutely anything. But my favorite part is making someone feel thought of.
Sometimes that looks like a paid bill, a stocked fridge, or a Christmas morning you can look forward to instead of worry about.
I’ve been held up by faith, friendship, and people who showed up when life was a lot. This year, I’m putting $100,000 toward doing the same for others—with two blonde elves beside me. We take the helping part very seriously. Ourselves, slightly less.
If you’re in a hard season, tell us what’s going on. No hopeful little bow required. And if you’re thinking of someone else, I’m so glad they have you.
With love and excessive ribbon,
Liz Beelman
Founder, The Blonde Elf & Good Alibi
How It Works
01 — APPLY OR NOMINATETell us about yourself or someone you know who could use support. No perfectly written story needed—just what’s happening and what $5,000 could help make possible.
02 — WE REVIEWOur selection committee reviews eligible submissions based on financial need, circumstances, and the difference this assistance could make. We may reach out to learn more.
03 — WE REACH OUTAll 20 selected recipients will be contacted privately by December 7. We’ll arrange assistance before their public feature. Sharing a story publicly is completely optional.
Submitting does not guarantee selection. Multiple nominations do not increase someone’s chances.
The 12 Days of Giving
Consider this the advent calendar we’re most excited to open.December 13–24, follow along on Liz’s personal account as we share a little relief, a little joy, and the difference this support can make.
DATES TO KNOWOctober 26, 2026
November 29, 2026
December 7, 2026
December 13–24, 2026
Applications and nominations open.
Submissions close at 11:59 p.m. Central.
Selected recipients notified privately by this date.
Daily giving updates.
Stories shared with permission. Some Christmas magic stays private.
OUR SPONSOR — A little bubbly. A little breathing room.
Good Alibi is the nonalcoholic sparkling wine founded by Liz Beelman—and a proud sponsor of The Blonde Elf’s first year.
As the founder of both, Liz is bringing together two things close to her heart: making room for celebration and helping people through seasons when celebrating feels hard.
The $100,000 giving commitment does not depend on product sales. No purchase is necessary to apply or receive support.
Meet Good Alibi →